Cedar Pasori

State Farm Festivals Tab

Cedar — Mon, 16 Apr 2012 03:50:41 +0000

State Farm Nation is the insurance company’s young adult-targeted Facebook page. State Farm decided to sponsor four music festivals throughout 2012, starting with Coachella and its live stream. Upon the launch of Facebook’s Timeline, and with goals to direct traffic to the live stream and do giveaways for the remaining festivals, a “Music Festivals” Facebook tab was made. I led the digital production of the Tab through project management with the partner agencies and adding final embellishments to the social strategies. I also developed the idea of an interactive Instagram feed using Instagram API to pull in images using #coachella and #coachella2012 hashtags.

*Note: I did this project freelance at Translation LLC.

Follow @StateFarmNation

Complex Art+Design

Cedar — Sun, 08 Apr 2012 01:57:37 +0000

Dazed Digital

Cedar — Sun, 08 Apr 2012 01:56:32 +0000

A Big City Died

Cedar — Thu, 15 Dec 2011 11:25:18 +0000

I do web design, art direction, writing, and editing for music & culture website A Big City Died. I continually update its design, curate its Spotify playlist, and manage its social media pages. ABCD has had successful brand partnerships with EA Games, Spotify, Marquee Las Vegas, and Filter Magazine, in addition to shout-outs from Pharrell, Questlove, Rye Rye, and Mel B.

Follow @abigcitydied

Music Photography

Cedar — Thu, 15 Dec 2011 11:24:24 +0000

Photography Book

Cedar — Thu, 15 Dec 2011 11:06:08 +0000

A Sucker for Pumps

Cedar — Tue, 13 Dec 2011 11:04:31 +0000

A Sucker for Pumps is the debut collaborative album from LA-based hip-hop artists, TiRon and Ayomari. I photographed the album cover and iTunes digital booklet, designed the website (A Sucker for Pumps TV), and art directed the booklet with Black Marmalade.

Web Design

Cedar — Fri, 09 Dec 2011 13:14:17 +0000

I’ve been variously involved in the design, development, and programming for:

A Big City Died →
Roots Jam Session 2010
A Sucker for Pumps TV →
Suzie Street →
DJ Lindsay Luv →
Metamimetic Records →
KESH →
Big Machine Label Group (private PR site)
Run While You Can Documentary →
Melody Thornton →

Roots Jam Session

Cedar — Mon, 01 Feb 2010 12:40:00 +0000

The Roots Jam Session is an annual event held the night before the Grammys and hosted by the Roots and various brands and non-profits. The 2010 Roots Jam, co-hosted by John Legend, brought awareness to environmental causes spearheaded by partner, Green Music Group. I created the website, coordinated a logo design contest on Twitter, set up ticket giveaways on Facebook, and photographed the event.

*Note: I did this project while an employee of Keldof Marketing. The graphics for the website were designed by Erik Ries of ETC Studios. Other partners for Roots Jam Session 2010 were Okayplayer, Vibe Magazine, Converse, Guitar Hero 5, and DJ Hero.

Follow @rootsjamsession