Nike Olympics Digital Story Hub & Book

I led the content strategy and creative production of a 2016 Olympics digital story hub and corresponding print book. The content focused on Nike athletes, innovation, and history, as a way of connecting the company’s past and present involvement in the Olympics.


The print book was distributed in Rio during the Olympics, at NikeLab 21 Mercer in New York City, and at various Nike offices for employees. Versions were made in English and Portuguese.