The Roots Jam Session is an annual event held the night before the Grammys and hosted by the Roots and various brands and non-profits. The 2010 Roots Jam, co-hosted by John Legend, brought awareness to environmental causes spearheaded by partner, Green Music Group. I created the website, coordinated a logo design contest on Twitter, set up ticket giveaways on Facebook, and photographed the event.

*Note: I did this project while an employee of Keldof Marketing. The graphics for the website were designed by Erik Ries of ETC Studios. Other partners for Roots Jam Session 2010 were Okayplayer, Vibe Magazine, Converse, Guitar Hero 5, and DJ Hero.

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